Treatment Plan Academy

Located in beautiful Orange County, California Treatment plan Academy exists to empower dentists to become more than just business owners, and service providers. We aim to make dentists and their staff better communicators, listeners, and effective case presenters to facilitate high dental practice productivity. Our consultants use time-tested techniques and theories to educate and train your staff in the Mastery of Case Acceptance. We offer a wide variety of educational solutions for dental professionals. Ranging from on-site training to online video training academy we have a training solution to fit all budgets, and levels of expertise.


Our Vision

At Treatment Plan Academy our vision is to revolutionize the New Dental Economy. We understand that like all things the Dental Industry is changing and we want to facilitate the change in offices around the country. So often patients fear coming to a dentist due to inadequate service, treatment, or customer care; and our focus and vision is to help offices prepare themselves to receive more patients than ever before, train their staff to be able to handle any situation, and provide the BEST customer experience that your patients have ever had. We will be the company leading the revolution of the dental industry, bringing traditional dentistry to the next level and helping you be in a league of your own in the New Dental Economy

John A. Estefano: Founder / CEO

John Estefano, C.E.O. and co-founder of the Treatment Plan Academy achieved his Masters Degree in Business Administration from UC Irvine, going on from there to cultivate his client experience techniques and becoming a skilled business executive. In John’s past ten years in the dental industry, he has gained a particular expertise in treatment plan acceptance having authored the book, "Plan for the Plan : Dental Team Strategies for the New Dental Economy," helping many dentists to expand their practices. John has become the proprietor of multiple dental offices and personally helped patients to the tune of 25 million dollars worth of case acceptance, one patient at a time. Having presented his biggest accepted case of $134,836.00, by applying treatment plan academy's core principles of empathy and education.

Chad Abed D.D.S. : Co-Founder / C.O.O.

Dr. Chad Abed, C.O.O. and co-founder of Treatment Plan Academy, did his undergraduate studies at the University of Michigan and earned his DDS at University of Detroit-Mercy. Practicing since 2003, Dr. Abed has successfully grown all different types of dental practices in four states. He has maintained licenses in New York, Illinois, Michigan, and California. He is newly married and welcomed his first child into the world in 2017. Besides family, Dr. Abed is an avid nonfiction reader and gamer. He plans to pursue his MBA in 2018 with a concentration in Business Analytics.

Pamela : Training Manager

Pamela Abed has been in the dental field for over a decade. Initially trained as an RDA, her love of dentistry enabled her to grow into a specialty assistant, from Endodontics to Oral Surgery. Recognized early for her talent and skill set, Pamela was back office manager for a large volume practice, enabling its growth to be one of the top in its region. After marriage, Pamela attended the UCLA School of Dentistry’s innovative RDAEF2 Program, training under the creator of the program, Dr. Richard Stevenson.

Yvonne: Administrative V.P. / Events Manager

Yvonne has years of administrative and management experience. As the head of the Administrative wing of Treatment Plan Academy, Yvonne also coordinates all the upcoming events and ensures their successful completion. Having run events with up to 10,000 attendees Yvonne’s professionalism in this arena makes her an invaluable asset to the company and the spreading of the TPA philosophies.

Kelly : Vice President of Administration

Kelly Christie grew up in Chicago, Illinois. In the year 1999, she relocated to Southern California. Kelly oversees the day to day operations and works closely with the staff. She first started in the dental industry back in 2007. Her passion and reward in life is finding better ways to help and serve people. Kelly loves spending her free time with friends and family, staying active, yachting, traveling as well as collecting rare books and art pieces. She is very involved with charities and fund-raising activities that she believes help better the state of the planet.

Chad: Digital Marketing Director

Chad Wooters, originally from a small town in Southern California, found a love for marketing and business at a young age. He took this passion and developed his skill and understanding of business and systems, developing a philosophy of hard work and dedication to influencing others, always leaving a positive mark on the where ever he visits. In his spare time he enjoys reading, video games, and hiking. Chad's role as Digital Markting Director is to coordinate and plan social media marketing and content development to convey our companies understanding of the everyday struggles of the Dental Industry.

Ken: T.P.A. Studios Manager / Producer

Ken is the head of the TPA studios and has been invaluable in the creation of the online academy. His incredible eye for detail has enabled Treatment Plan Academy to bring you an amazing educational experience. He constantly pushes the envelope of creation and is the driving force behind the creation of the videos that contribute to our ever-expanding knowledge base.

Annabella: Marketing Coordinator

Southern California’s Marketing Director for Treatment Plan Academy, Annabella pride’s herself on helping as many practices by facilitating their attendance to our many workshops and seminars.

Mauricio: Outside Marketing Lead

Mauricio is our direct office liaison in Southern California. Maintaining great relationships with our clients is his driving force.