Treatment Plan Academy

Located in beautiful Carlsbad, California Treatment plan Academy exists to empower dentists to become more than just business owners, and service providers. We aim to make dentists and their staff better communicators, listeners, and effective case presenters to facilitate high dental practice productivity. Our consultants use time-tested techniques and theories to educate and train your staff in the Mastery of Case Acceptance. We offer a wide variety of educational solutions for dental professionals. Ranging from on-site training to online video training academy we have a training solution to fit all budgets, and levels of expertise.

John A. Estefano: Founder / CEO

John Estefano is a hands-on veteran of the dental industry. John’s managerial experience ranges from small boutique cosmetic dental offices to corporate dental organizations with multiple locations along the west coast. His expertise in direct patient sales was crucial in the creation of the Mastery of Case Acceptance program. Having personally sold over $25,000,000 in dental sales (one patient at time), he has mastered the intricacies of big case presentation and acceptance. With well over half dozen $100,000 cases sold and delivered, John brings an amazing perspective to the industry by lecturing, coaching, and creating content that is revolutionizing the dental industry.

Yvonne: Administrative V.P. / Events Manager

Yvonne has years of administrative and management experience. As the head of the Administrative wing of Treatment Plan Academy, Yvonne also coordinates all the upcoming events and ensures their successful completion. Having run events with up to 10,000 attendees Yvonne’s professionalism in this arena makes her an invaluable asset to the company and the spreading of the TPA philosophies.

Dean: Digital Marketing Director

Dean Roa is a marketing consultant having worked within multiple professionals environments. He attended California State University, Los Angeles where he received a Bachelor’s of Science in Business, emphasizing in Marketing & Sales. With marketing and keen sales experience, he has assisted dozens of businesses in creating brand perceptibility and digital presence. Dean relishes in helping company’s grow in visibility, as well as cultivate revenue. His ultimate goal is to satisfy the client’s business needs by focusing and dedicating undivided attention to your business.

Ken: T.P.A. Studios Manager / Producer

Ken is the head of the TPA studios and has been invaluable in the creation of the online academy. His incredible eye for detail has enabled Treatment Plan Academy to bring you an amazing educational experience. He constantly pushes the envelope of creation and is the driving force behind the creation of the videos that contribute to our ever-expanding knowledge base.

Annabella: Marketing Coordinator

Southern California’s Marketing Director for Treatment Plan Academy, Annabella pride’s herself on helping as many practices by facilitating their attendance to our many workshops and seminars.

Mauricio: Outside Marketing Lead

Mauricio is our direct office liaison in Southern California. Maintaining great relationships with our clients is his driving force.

Angelo: Web Software Engineer

With his sizable portfolio of custom solutions for companies in a variety of industries, Angelo and his team are well-suited to create and manage the ever-growing digital footprint of Treatment Plan Academy’s online university.